Your website should be working for your business right now. Is it?
I build websites that do their job — generating leads, selling products, and representing your business well. Every hour of every day.
What’s really going on?
Your business has evolved. Your website hasn’t.
You’ve put real work into building something worth showing.
Your website just hasn’t kept up. And every new client who lands on it sees the old version of you — not who you actually are today.
Your business has moved on. Your website is still waving from 2019.
New clients judge you in seconds. If your website looks outdated, they assume your work does too — before you’ve had a chance to prove otherwise.
They found you.
Looked around. Left.
Visitors leave without taking action
No enquiry. No purchase. No idea why. The problem isn’t your product — it’s that your website isn’t giving them a reason to stay or a clear path to act.
You’ve already tried this once
Missed deadlines, vague updates, and a final result that needed to be explained rather than celebrated. You’re not looking for another developer. You’re looking for the right one.
Ready for a website you’re actually proud to share?
One that works as hard as you do.
Recent work
Some of what I’ve built
eCommerce stores, course platforms, service websites — here’s a selection.
How it works
Here’s exactly what happens when you work with me
Every project I take on is built with purpose — not just to look good, but to actually work for your business. Delivered with the kind of care I’d give my own.
Is this a good fit?
I want to understand your business, your goals, and what you’re really trying to achieve — not just what pages you need. I’ll be upfront with you: if I don’t think I’m the right fit, or if I genuinely feel I can’t help you reach your goal, I’ll tell you. I’d rather point you in the right direction than take on a project that isn’t right for either of us.
Strategy & Proposal
Once I understand your goals, I put together a clear plan — what I’ll build, how long it takes, and what it costs. No vague quotes. No hidden fees. You know exactly what you’re getting before you commit a single dollar.
Build & Review
This is where the craft happens. I don’t just put pages together — I build with intention. Every design decision, every feature, every integration is made with your customer in mind. Regular check-ins keep you informed at every stage. The goal isn’t just a website you like — it’s a website that works.
Launch & Handover
Before we go live, I test everything — speed, mobile, checkout, forms, tracking. When your site launches, it’s genuinely ready. I also make sure you know how to manage it yourself, so you’re never dependent on me for the basics.
Your Tech Partner, Long-Term
Many of my clients have worked with me for years — not just for updates, but as an ongoing partner for SEO, analytics, ad integrations, email campaigns, and more. You run your business. I handle the tech that grows it.
If this is how you want your project handled —
What I build
There’s no one-size-fits-all.
Here’s where most projects start.
Every project gets scoped before we start. Depending on what you need, I’ll put together a plan that fits — and I’ll tell you honestly if I think something else would serve you better.
Shopify Store
Product-based businessesCustom WooCommerce
When Shopify isn’t enough $2,500 USD starting For businesses needing custom product configurators, booking systems, or complex pricing — built on WooCommerce.What clients say
I don’t believe in mediocre work
Every site I build, I build as if it were my own business on the line. Here’s what my clients say about that.
“We have utilised Gel’s services over many years now and have found her easy to work with and impressed with her ability to get us out of sticky situations when we have had website issues. She has built an online course for us from concept to completion that was specific to the needs of our clients. Gels work is thorough and she is committed and hardworking to every task that is given. I would have no hesitation in recommending her.”
“I’ve been working with Gel for over two years now! She has a lot of knowledge in the E-commerce space and I don’t know what I would do without her. She helps me every step of the way with all of my E-commerce/Shopify and Social Media needs! Gel is very responsive and will take the load off! She is awesome and I high recommend her!”
“Gel is such a kind hearted, intelligent person. Her work is thoughtful, beautiful and very fast. She also has great communication. We are so lucky to have been connected with her. She is amazing!”
Solreta, Soul Alchemy Potions
“Gel is wonderful! With all the information you give her on what you would like on your website and about your business she did great. In less than 24 hours my website is up and running. Affordability is perfect for small businesses, like myself. Highly recommend for your website needs!!!”
“We had a great experience with Gel. She is very attentive and personable. We really enjoyed working with her on our project.”
Joel, Dévoiler Essence
“It has been an absolute pleasure to work with Gel for many years. Gel is always looking for ways to improve our systems and we can always rely that things will be done within time & on budget plus exceeding our expectations. “
